Why do we support Cure Kids?

In the last issue of Partners Papers, we published a column promoting our partnership with Cure Kids. We are extremely proud of this special partnership, but as you can imagine as a large, successful New Zealand business, we are often approached to support a wide variety of other charitable organisations.

Given one of the major themes of this issue of Partners Papers is the risks to, and protections available for our children – we thought it would be a good idea to give a brief overview of exactly why we have selected Cure Kids as our charitable organisation of choice.

Many charitable organisations in New Zealand (and indeed worldwide) are focused on providing support to individuals and families who have suffered a hardship – these causes can range from environmental impacts, to very specific medical conditions. They are all extremely worthy causes, however in many cases these charitable organisations act as ‘the ambulance at the bottom of the cliff’ – providing reactive support on an individual basis. As you can tell from this edition of Partners Papers, we encourage families to take proactive steps to be prepared, rather than relying on the unpredictable ‘’grace and favour’’ of charities or the general public.

The main reason Partners Life is so passionate about our partnership with Cure Kids is that they focus exclusively on medical research into new and better treatments, cures, diagnostics and screening procedures for a broad spectrum of childhood conditions – extending, improving and saving the lives of children in New Zealand, and across the world with the ultimate aim of preventing these things from occurring at all.

Research and development in medical technology and procedures is one of the keys to improving the health outcomes of not just Kiwi children, but ultimately all Kiwis. While the outcomes may be gradual and less ‘visible’ than an organisation providing money directly to an impacted individual or family, the research Cure Kids has funded since forming in 1971 has impacted thousands of children and their families. We passionately hope that our clients never have to use our policies for their kids, we want our policies to have done ‘’nothing’’ but cost you money because you have never had cause to claim on them. Cure Kids is trying to do exactly that for all children. But until we find a prevention for all childhood illness and injuries – the unimaginable can still happen, and we are here to help. We are proud to be a committed partner to Cure Kids.